... ... Semantic differential
Get help from research-coaches.com

If the road is not yet clear to you,

we will show you the way how to get through.

Research Coaches World Wide

Semantic differential

A semantic differential is a question with two opposites terms at both ends of a line. It is often used to pinpoint a feeling, an emotion.

In a survey several types of questions can be used. One of these is a semantic differential. The respondent has to give an answer on a scale white to opposite terms. Most often dots are used to collect the answer because it is more or less difficult to give or measure the answer on a continuous line.

An example makes it easier to understand what is meant:

An example of the semantic differential

With a sequence of this type of questions much more information can be gathered in the same time. The most difficult aspect for the editor of a semantic differential is to find terms that are really the opposite.

Related topics to semantic differential:

Research-Coaches - Manuals

Return to the index of this dictionary


My goal is to teach you how to conduct good research.


Good research provides you with better information.
With better information, you can make better decisions.
With better decisions, you can create a healthier, wealthier and freer world,
for people, fauna and flora, for current and future generations.

That is why I think it is important that  you know how to do your research well.